Red Carpet Treatment
Customers want to get it. Businesses hope to give it. It is the red carpet treatment.
Red carpet treatment can literally mean having a red carpet rolled out for you - as you see at the Oscars or the Cannes Film Festival - or it can simply mean getting or receiving ❛special❜ or ❛royal❜ treatment. You know, the kind of treatment that you are supposed to receive as a customer because, as we have often been told, the customer is king, right?
Here are some recent headlines to show you the use of this idiom:
Red carpet rolled out for the first day of school.
(Source: The Independent Online, Published: 4 August 2011, Author: Mike Jacobs)
William and Kate’s Red Carpet Treatment
(Source: perthnow.com, Published 10 July 2011, AFP)
The second headline - with William and Kate - isn’t that surprising. After all, with royals, you would expect royal treatment, wouldn’t you? But what about the first headline? The author of this article described how a group of school children got the red carpet treatment on this day. He wrote ❝clapping and cheering, their teachers greeted them outside the front door and whisked them past the crimson velvet rope line like celebrities❞. This feeling was definitely missing on my back-to-school days. How about you?